For most small businesses, it’s no longer a question of whether to interact with customers on Facebook. With more than a billion active users each month, Facebook is a must for marketing. The challenge: how to do it well and make it pay off.
One of the keys to building a meaningful presence on Facebook is finding effective ways to connect and communicate with fans. And like any business interaction with customers, there are definite “Do’s” and “Don’ts” when it comes to fan engagement on Facebook.
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